Apple Successful

 

Apple So Successful

3. Keep things easy

I changed to Paris in the past two weeks and talked with French telecommunications officials about many mobile-computing problems. But one communication I had, in particular, emphasizes this preserve-it-simple factor. We had been discussing how to compete with Apple — a chief pastime for all Apple competitors and vendors these days — while the question of why Apple is absolutely a hit came up. And one exec nailed it when he stated he felt that the real purpose Apple is a hit is because it has one product, in this case, the iPhone. It minimizes the decision-making procedure for the patron with the aid of making matters simple. The man or woman speaking was with service in France, and he said that in their shops, they must have as many as 25 exclusive models of telephones to be had. That makes it hard for his workforce to be honestly informed, approximately all of them all the time, and their customers simply have too many options to choose from.

But Apple best has one iPhone version, and every person who has long passed into an Apple store knows that each staff member there knows an exceptional deal approximately each of the four foremost merchandise carried in its stores. So apple doesn't have 5 iPhone models to select from; it has the most effective one. While this may seem restricting given the number of clever telephones available to customers, the fact is the reverse. Our organization has finished client studies for over 30 years, and purchasers continuously inform us that while desire is acceptable, they need the procedure of selecting a tech product to be simple and not complicated through many alternatives.

Yes, some tech-savvy people like more great picks and now and then even like complexity, but since years of experience as a marketplace researcher, I can tell you that most of the users are not tech-savvy, and maintaining matters easy for them is a plus. Apple understands this in spades and is not tempted to add a couple of variations of an iPhone, iPad, or maybe more than one or two types of iPods. This makes shopping for an Apple product easy. And consumers appear to comprehend this thinking about the massive quantity of iDevices that can be sold every yr. I recognize the tech media and techies are the maximum vocals about this problem of desire; however, ultimately, even as preference is ideal for aggressive pricing, what nontechie clients need is simplicity.

4. Offer top-notch customer support and in-keep stories

Jobs understood one of the primary problems of technology: even if you create merchandise that can be clean to use, the variety of things that human beings want to apply technology for frequently makes complexity. Because of this, purchasers at all tiers may also need some hand-holding from time to time. I was one of Apple's most vocal critics while delivering its first retail keep in Tokyo in 2002. I concept it was crazy for Apple to try and cross into retail. At the time, or even nowadays, tech retail shops are in decline even as big-container stores like Costco and Walmart sell products for a charge, not anything else. If the price had been the problem, an upscale retail store could be DOA. Wow, were different naysayers, and I was wrong approximately Apple's retail method.